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Phila Lagaluga

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Shook One

Creative Generated: Poster - Personal Project

Typographic treament

Frucor - V Energy

Creative Generated: Logo Design for V Evolution web game

Brief: Logo designed to incorporate the V logo as well as relate to the three worlds the V Evolution game revolves around.

AMI

Creative Generated: Brand Campaign. Television Commercial. Art Direction. Design. 

Brief: Design new brand campaign to promote AMI Insurance.

Mountain Dew

Creative Generated: Typographic Design

Brief: Design the type treatment for the skatepark LED scoreboard

Chorus

Creative Generated: Pint. Outdoor media campaign.

Brief: Develop the nation wide outdoor brand campaign for Chorus broadband.

A mixture of photography and 3D CGI. I worked on the art direction, retouching and typography.

Type Experiment 01

Native Rituals

Creative Generated: Conceptual work for Brand Building

Brief: Define Brand Positioning. Creative Concepts. Ideas.

Working closely with the founders of Native Rituals, I have been helping develop their brand story and crafting their communications plan.

Energy Online

Creative Generated: Full re-brand including logo, digital & social, stationary and office design.

Brief: Redesign the entire brand from start to finish - across all brand assets.

First viral video currently sits at 2.8 million views.

Ngati Whatua Orakei

Creative Generated: Print. Posters. Banners.

NZ Fashion Week

Logo. Print. Used for the fashion week campaign

Heart of the city

Creative Generated: Print Lock-up. Layout of Print Campaign.

Brief: Design a logo lock-up for the Auckland restaurant month campaign. 

TVNZ

Creative Generated: App design. Receipt design. Print. 

Brief: Design the interface for the App for TVNZ.

Interactive ‘Lie Detector’ used to promote the show. 

NZI

Art Direction. UI Design. Photoshoot. I helped redesign the NZI website and also organised and art directed the photoshoot for the images used in the site.

Photographer Credit - Simeon Patience. The Collective Force.

Kiwicare

Label design. Limited edition gun bottles were used to promote the launch of Weed Weapon. 

Populr

Website. Designed for desktop and mobile use.

populr.co

 

Vodafone

Cover. Magazine Design. The cover is screen-printed. 

Burger King

Logo lock-ups. Designed for the in store menu boards

Logos & Lock ups

New Zealand Comedy Festival

Street Posters. These were the original designs. But we ended going with a simplified direction. 

Orchard Thieves

Packaging design. Mini rebrand for Orchard Thieves Cider. 

Heart of the City

Gates. Logo. The gates are used at diff erent events around Auckland. While the simplifi ed logo version is used on all HOC campaigns. 

IAG

Art Direction. Photography. I art directed and organised a photoshoot for IAG New Zealand, focused on its staff and the way they work. Shot in multiple locations through out the country.

Photographer Credit - Paul Ross Jones.

Type Experiment 02

Greggs

Website. Mobile. Redesign of the Gregg's brand site.

www.greggs.co.nz

Elba

Logo. Print. Brand Guidelines. I helped develop the entire look and feel. 

Social

Alzheimer's New Zealand

Type. Layout. Based on the classic school eraser. 

Pita Pit

Lock up. Packaging.

Vodafone

Type. Poster. 

Keepcarm Posters

Type. Print.

Auckland City Council

Type treatment. For Auckland’s keep it clean campaign. 

Air New Zealand

Print. Used to promote seatback entertainment. 

Ngati Whatua Brand Guidelines

Retail

Hell Pizza

Typography. Retouching.

Durex

Valentine’s Card. Typorgraphy. 

Interactive

Websites, Mobile Apps, EDMs & Banners

Carl's Jr.

Facebook App. Logo. Print Collateral. Burger Pro campaign for Carl's Jr. 

Pedigree

Lock-up. Website. I designed the lock-up and helped with the look and feel of the site. 

Shook One

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Frucor - V Energy

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AMI

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Mountain Dew

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Chorus

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Type Experiment 01

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Native Rituals

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Energy Online

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Ngati Whatua Orakei

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NZ Fashion Week

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Heart of the city

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TVNZ

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NZI

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Kiwicare

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Populr

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Vodafone

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Burger King

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Logos & Lock ups

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New Zealand Comedy Festival

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Orchard Thieves

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Heart of the City

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IAG

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Type Experiment 02

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Greggs

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Elba

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Social

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Alzheimer's New Zealand

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Pita Pit

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Vodafone

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Keepcarm Posters

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Auckland City Council

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Air New Zealand

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Ngati Whatua Brand Guidelines

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Retail

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Hell Pizza

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Durex

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Interactive

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Carl's Jr.

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Pedigree

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