Creative Generated: Poster - Personal Project
Typographic treament
Creative Generated: Logo Design for V Evolution web game
Brief: Logo designed to incorporate the V logo as well as relate to the three worlds the V Evolution game revolves around.
Vaione is a premium small-batch gin born from Niue, distilled with care, connection, and cultural pride. Developed for the Niue Government, this project set out to create a world-class spirit brand that could authentically represent the island while standing proudly on the global stage. The result is a design that embodies rarity, legacy, and mana, a gift that carries the spirit of Niue.
The Challenge
Develop a luxury gin brand that feels authentically Niuean, balancing island identity with premium design cues.
Design a collectable packaging system that tells the story of Niue’s craftsmanship, heritage, and exclusivity.
Position the product as “Only on Niue” rare, refined, and grounded in place.
The Approach
Drew inspiration from Lalaga Niue, the traditional art of weaving, particularly the Lili mat, a symbol of patience, care, and connection.
Treated each design element as a woven thread — interlacing story, craft, and cultural identity into one seamless piece.
Framed Vaione not just as a spirit, but as a gift of Niue — something to be treasured and shared with mana.
Infused storytelling throughout the brand, from the name to the tactile packaging, grounding it in ancestry and environment
The Solution
Brand Story: The name Vaione combines Vai (water — life-giving and pure) and One (land and connection), expressing the balance between nature and heritage.
Packaging Design: Gift box inspired by Lili mat weaving, featuring embossed textures and interwoven lines representing unity and tradition.
Tagline: “Only on Niue” — a declaration of authenticity, rarity, and origin.
The Outcome
Delivered a premium, culturally grounded brand that celebrates Niue’s heritage while elevating its craftsmanship to an international standard.
The product became both a collector’s item and a cultural statement, honouring Niue’s artistry and exclusivity.
Reinforced Niue’s position as a small island capable of producing world-class products with integrity, depth, and mana.
Moana Pasifika is more than a Super Rugby franchise, it is a movement for and by Pasifika people, designed to uplift communities, showcase our culture, and inspire the next generation. SixOneNine was engaged to help craft a brand identity that not only represents a professional sports team but also embodies a cultural wave of pride, service, and connection across the Pacific.
The Challenge
Create a world-class sports brand that resonates with Pasifika communities globally.
Build a system that balances cultural
depth with the commercial needs of a professional franchise.
Develop a visual identity and jersey design that embodies the strength, unity, and oceanic identity of Moana Pasifika.
The Approach
Anchored the brand in the ocean as connector, drawing from Epeli Hau’ofa’s philosophy that we are defined by the greatness of our oceans, not the smallness of our islands.
Wove together motifs and elements from across Pasifika, tatau, tapa, ngatu, hiapo to symbolise unity.
Integrated a bilingual and multilingual approach, championing Pasifika languages in brand voice.
In the first year, I set up an internal creative team managing all communications, from photoshoots, film, and in-stadium content to game-day creative, signage, sponsorship initiatives, and brand campaigns.
The Solution
Logo/Mark: Sun, land, and sea woven together, the sun filled with tatau motifs radiating energy, the land symbolising Pasifika islands, the moana represented with whale-tail currents and abundance.
Jersey Design: Adorned with Pasifika motifs, centred around an abstract Polynesian sail to reflect navigation, leadership, and mastery of both ocean and rugby.
Brand Voice: Hybrid approach using Pasifika languages alongside English, making communication inclusive and authentic across communities and global audiences.
The Outcome
Established a unique brand system for the world’s first professional rugby team created for Pasifika, by Pasifika.
Jersey and brand identity celebrated as bold, unapologetic, and deeply cultural, resonating with both grassroots communities and international fans.
Built an internal creative function that enabled Moana Pasifika to control its own storytelling, elevate game-day experiences, and create consistent, high-impact content across every platform.
Moana Pasifika brand continues to serve as a cultural and sporting anchor, amplifying Pasifika pride and identity on a global stage.
Creative Generated: Brand Campaign. Television Commercial. Art Direction. Design.
Brief: Design new brand campaign to promote AMI Insurance.
Creative Generated: Typographic Design
Brief: Design the type treatment for the skatepark LED scoreboard
Label design. Limited edition gun bottles were used to promote the launch of Weed Weapon.
Korohihī Ao Korohihī Pō is more than a brand, it is a living kaupapa of reo revitalisation for Ngātiwai. I was engaged to create a visual identity that carried the heartbeat of the reo, expressing duality, whakapapa, and the journey from unseen to seen.
The Challenge
Develop a culturally grounded brand identity that honours Ngātiwai worldview while engaging modern audiences.
Ensure the brand can live across platforms: guidelines, apparel, digital, social media, and podcast presence.
The Approach
Anchored design in Ngātiwai narratives: Ao & Pō, Whakapapa, and Moana.
Drew on traditional forms such as unaunahi (fish scales) to express unity, strength, and continuity.
Crafted a bilingual, flexible system that balanced bold cultural expression with clarity and accessibility.
The Solution
Wordmark: Inspired by the flowing waters of Ngātiwai, fluid arcs and rhythmic forms reflect movement and life.
Colour System: Two-tone pairings symbolising the horizon, where light meets dark, sea meets sky, past
meets future.
Patterns: Unaunahi reimagined into Ngā Hikaua pattern, representing whakapapa, growth, and aspiration.
The Outcome
Delivered a comprehensive brand guideline ensuring long-term cultural and visual integrity.
Created a living identity that Ngātiwai can use across platforms to revitalise and celebrate their reo.
Recognised for its balance of tradition and innovation, showing how
indigenous worldviews can inform contemporary design.
Creative Generated: Pint. Outdoor media campaign.
Brief: Develop the nation wide outdoor brand campaign for Chorus broadband.
A mixture of photography and 3D CGI. I worked on the art direction, retouching and typography.
Creative Generated: Full re-brand including logo, digital & social, stationary and office design.
Brief: Redesign the entire brand from start to finish - across all brand assets.
First viral video currently sits at 2.8 million views.
Creative Generated: Print. Posters. Banners.
Logo. Print. Used for the fashion week campaign
Creative Generated: Print Lock-up. Layout of Print Campaign.
Brief: Design a logo lock-up for the Auckland restaurant month campaign.
Creative Generated: App design. Receipt design. Print.
Brief: Design the interface for the App for TVNZ.
Interactive ‘Lie Detector’ used to promote the show.
Art Direction. UI Design. Photoshoot. I helped redesign the NZI website and also organised and art directed the photoshoot for the images used in the site.
Photographer Credit - Simeon Patience. The Collective Force.
Cover. Magazine Design. The cover is screen-printed.
Logo lock-ups. Designed for the in store menu boards
Street Posters. These were the original designs. But we ended going with a simplified direction.
Packaging design. Mini rebrand for Orchard Thieves Cider.
Gates. Logo. The gates are used at diff erent events around Auckland. While the simplifi ed logo version is used on all HOC campaigns.
Art Direction. Photography. I art directed and organised a photoshoot for IAG New Zealand, focused on its staff and the way they work. Shot in multiple locations through out the country.
Photographer Credit - Paul Ross Jones.
Logo. Print. Brand Guidelines. I helped develop the entire look and feel.
Type. Layout. Based on the classic school eraser.
Lock up. Packaging.
Type. Poster.
Type treatment. For Auckland’s keep it clean campaign.
Print. Used to promote seatback entertainment.
Typography. Retouching.
Valentine’s Card. Typorgraphy.
Websites, Mobile Apps, EDMs & Banners
Facebook App. Logo. Print Collateral. Burger Pro campaign for Carl's Jr.
Lock-up. Website. I designed the lock-up and helped with the look and feel of the site.
